Monetizing gaming achievements for players, studios & brands.
Seed Round — $550K SAFEtrophyroom.gg
Confidential
The Problem
2 billion achievements unlocked every year. Zero real-world value.
Studios bleed retention budgets, brands can't reach Gen Z, and players get nothing for hundreds of hours of effort.
🎮
Players Waste Effort
200M+ achievement hunters with no way to monetize their passion. Hundreds of hours for a 2-second pop-up.
72% feel achievements are meaningless — Steam Forum Poll
💸
Studios Bleed Cash
Spend 25-50% of budgets on retention. Still lose 80% of players within 30 days.
$7.8B in wasted gaming ad spend yearly — Newzoo
📢
Brands Miss Moments
92% of Gen Z gamers use ad blockers. The most engaged audience is unreachable through traditional ads.
$30B in-game ad market by 2030 — but gamers hate banners
The Solution
We turn achievements into a monetization engine for the entire gaming industry.
We don't compete with gaming platforms — we add a value layer on top. Achievements already exist. We make them worth something.
1
Brands & Studios
Create custom trophies tied to in-game achievements.
→
2
Quests Go Live
TrophyRoom publishes quests with real rewards attached.
→
3
Gamers Claim
Players earn trophies completing achievements they already pursue.
→
4
Everyone Wins
Studios get retention. Brands get data. Players get value.
Beyond gaming: Digital achievements exist everywhere — fitness, learning, certifications, social milestones. The achievement economy is untapped and massive.
From Pixels to Profits
TrophyRoom in action.
SNACK BRAND
Mental Health Trophy
10 min break between sessions → free sport drink.
→ 18% adoption rate
TECH BRAND
Precision Master
50 headshots → Razer gear discount.
→ $5.2 per $1 spent
GAME STUDIO
Platinum Trophy
100% game completion → DLC unlock.
→ 35% retention boost
ESPORTS EVENT
Showtime Trophy
Live match prediction → VIP perks.
→ +42% stream engagement
Based on campaign projections and industry benchmarks.
Market Opportunity
Three converging markets. One platform.
The achievement economy sits at the intersection of gaming, gamification, and in-game advertising.
$268B+
Gaming Industry — Newzoo 2024
$10B+
Gamification & Player Tracking
$30B+
In-Game AdTech — projected by 2030
Our Entry Point
Mid-tier studios and brands seeking non-intrusive engagement models that reach Gen Z.
$40.6B
Serviceable Addressable Market
We start where we have network — LATAM and US Hispanic — then expand globally.
Market Opportunity
LATAM: 316M gamers. Zero achievement infrastructure.
Fastest-growing gaming region with massive underinvestment in engagement tools.
316M
Gamers in Latin America
$268B+
Global Gaming Market — Newzoo 2024
$40B+
Gamification + In-Game AdTech combined
Why LATAM First
Founded in Uruguay with deep LATAM gaming network
First Uruguayan startup to integrate with Overwolf
Existing studio partnerships across the region
Lower CAC, less competition for achievement tools
Bridge to US Hispanic market (60M+ gamers)
Business Model
Four revenue streams. Only one is active.
$12.5K MRR from brand campaigns alone — three additional channels built and ready to activate.
ACTIVE NOW
Brand Campaigns
Pay-per-campaign (min $10K) + 15% of redemption value.
CAC ~$15K · LTV ~$75K
READY TO LAUNCH
Studio SaaS
From $499/month. Premium: analytics & multi-platform sync.
CAC ~$2K · LTV ~$6K
INTEGRATED
Overwolf Ads
70/30 revenue share on in-game ad impressions. We keep 70%.
Passive monetization layer
FUTURE
Player Economy
5% fee on trophy transactions as marketplace scales.
Volume-dependent
The story: We hit $12.5K MRR with one stream and zero marketing. This raise activates the other three — that's where the exponential growth lives.
Go-to-Market
Overwolf: our distribution launchpad.
Technical integration complete with the global leader in in-game app platforms.
100M
Monthly Active Users
1,500
Game Studios
$50M
Yearly Ad Sales
$240M
Payout to Creators
Direct distribution inside Overwolf's in-game app ecosystem
Technical, marketing, and co-development support
Access to studios, publishers, and advertisers on the platform
70/30 revenue share on in-game ad revenue (we keep 70%)
Status: Technical integration complete. Strategic partnership initiated. First Uruguayan startup — and one of few in LATAM — to integrate with Overwolf.
Traction
Proving demand with zero marketing spend.
$115K+
Lifetime Revenue
Since Sep 2024
$12.5K
Current MRR
5 months consecutive (Aug–Dec '25)
10K
Registered Users
100% organic
5
Studio Partners
Integrated
All revenue from brand campaigns alone — studio SaaS and Overwolf not yet activated
Revenue grew from $5K/mo to $12.5K/mo through account expansion — without adding clients
Built with just $50K angel investment and bootstrapping — capital efficient from day one
Partners include Jam City, Rough House Games, and other mid-tier studios
Overwolf integration complete — ready to activate as distribution + revenue channel
$0 marketing spend — all growth organic and partnership-driven
Competitive Landscape
Others track achievements. We monetize them.
Feature
TrophyRoom
PlayTracker
MetaGamerScore
SteamHunters
Achievement Tracking
✓
✓
✓
✓
Unified Showcase
✓
✓
✓
✗
Cross-Platform Support
✓
✓
✗
✗
Reward Redemption
✓
✓
✗
✗
Profile Link / Gamer ID
✓
✗
✗
✗
Brand Integration
✓
✗
✗
✗
TrophyRoom is the only platform combining achievement tracking with brand monetization and real-world rewards — a three-sided marketplace no tracker can replicate.
The Team
Built by people who live gaming.
Máx Machado
CEO & Founder
Gaming & pop culture writer for Univision — 4M+ readers
Led BI strategy for Astropay (dLocal ecosystem) via TABI
Founder of TABI, active digital agency since 2016
10 years working professionally in gaming & tech
Ana Laura Laglère
COO & Co-Founder
10+ years leading marketing teams
Built & managed gaming/pop culture communities for Univision (2M+ users)
Co-founder of TABI, active digital agency
Member of Women in Games
Angel Investors
Martín Larzabal Fuentes
CEO of Crowder. 23+ years in capital markets. Ex-Investment Manager at República AFAP, the largest fund in Uruguay.
Juan Manini
Co-Founder of Cryptotrust, Uruguay's first digital asset manager. Specialized in DeFi. Angel in gaming & fintech.